Last updated: 10 July 2026
Listing SG respects the privacy of visitors, account holders, business owners, authorized business representatives, listing customers, reviewers, and other individuals who interact with our platform.
This Privacy Policy explains how Listing SG collects, uses, discloses, stores, transfers, and protects personal data when you:
For the purposes of Singapore’s Personal Data Protection Act 2012 (“PDPA”), Listing SG is responsible for personal data in its possession or under its control.
This Privacy Policy should be read together with our Terms and Conditions, Cookie Policy, and any additional privacy notice provided when personal data is collected.
This Privacy Policy applies to personal data processed by Listing SG in connection with our Singapore business directory, listing services, paid plans, promotional services, and related platform functions.
Under the PDPA, personal data generally refers to data about an individual who can be identified from that data alone or together with other information to which an organization has or is likely to have access.
Information relating solely to a company or other legal entity may not be personal data. However, information identifying a sole proprietor, director, employee, authorized representative, reviewer, or business contact may be personal data.
This Privacy Policy does not govern independent businesses, external websites, payment providers, or other third-party services that determine their own data-processing practices.
The information collected depends on how you use Listing SG.
We may collect:
When you create, submit, claim, or manage a listing, we may collect:
Some listing information is intended to be displayed publicly. You should submit only information that you are authorized and comfortable to make public.
We may collect:
Listing SG should not store passwords in readable plain-text form.
When you purchase a paid listing, renewal, promotional placement, or related service, we may collect:
Payments may be processed through an independent payment provider.
Where payment details are entered directly into a payment provider’s system, Listing SG does not ordinarily receive or store complete card numbers, security codes, or online banking credentials.
When you contact Listing SG, we may collect:
Where reviews, ratings, comments, photographs, or similar features are available, we may collect:
Reviews and other contributions may be publicly visible and indexed by search engines.
Where reasonably required to verify a listing, account, transaction, authority, complaint, or intellectual-property claim, we may request:
You should redact unrelated information before submitting verification documents.
Listing SG should request only information reasonably necessary for the relevant verification purpose.
When you access Listing SG, we may automatically collect:
We may collect data through:
Further details are provided in Section 9.
Listing SG may obtain personal data:
Where another person provides your personal data to us, that person should be authorized to do so and should provide any required notice or obtain any required consent.
Listing SG may collect business information from lawfully accessible sources for directory, identification, verification, and listing-management purposes.
These sources may include:
Public availability does not mean that personal data may be used without restriction. Listing SG will use publicly available information only for purposes reasonably connected with our directory services and as permitted by the PDPA.
Business owners and authorized representatives may request that inaccurate listing information be reviewed or corrected.
Listing SG may collect, use, or disclose personal data for the purposes described below.
This includes:
This includes:
This includes:
We may use personal data to:
Essential account, billing, security, and service messages are not promotional communications.
Subject to the PDPA, Do Not Call provisions, and your communication preferences, we may send:
You may withdraw from promotional communications at any time.
Marketing withdrawal does not prevent us from sending essential account, payment, security, or service messages.
We may use information to:
Where reasonably practicable, analytics may use aggregated, pseudonymized, or anonymized information.
We may process personal data to:
Listing SG must limit collection, use, and disclosure to purposes that a reasonable person would consider appropriate in the circumstances.
Listing SG may collect, use, or disclose personal data:
Where we rely on consent, you may withdraw that consent by giving reasonable notice.
Withdrawal does not affect processing already carried out before the withdrawal took effect.
Before completing a withdrawal request, Listing SG may explain the likely consequences. These may include the inability to maintain an account, verify a business, publish a listing, or provide a paid service.
Some information may be required to:
Failure to provide required information may prevent Listing SG from:
Optional information may generally be withheld, although some platform functions may be reduced.
Listing SG is a public business directory.
Information submitted for a listing may be:
You should provide only information that you are authorized to publish.
Removing information from Listing SG does not guarantee immediate deletion from search-engine indexes, third-party websites, screenshots, archives, or caches outside our control.
Listing SG may use cookies and similar technologies to:
Cookies may include:
Where consent is required, non-essential cookies will be activated according to the choices made through our cookie-consent tool.
You may also manage cookies through your browser. Disabling cookies may affect login, checkout, saved preferences, or other platform features.
Third-party providers supplying maps, analytics, payments, videos, advertising, or social-media functions may use cookies under their own privacy policies.
Listing SG may disclose personal data to the following recipients where reasonably necessary.
These may include providers of:
These may include:
Depending on the service, these providers may process information on behalf of Listing SG or independently under their own privacy terms.
We may disclose necessary information to providers supporting:
Subject to applicable consent and cookie choices, limited technical or campaign information may be made available for:
Information may be disclosed to:
Information may be disclosed where reasonably necessary to:
Personal data may be disclosed or transferred during:
We may disclose personal data where you direct, request, authorize, or consent to the disclosure.
Listing SG may appoint service providers to process personal data on its behalf.
Where appropriate, we will take reasonable steps to require these providers to:
Listing SG remains responsible for personal data in its possession or under its control, including data processed by a data intermediary on its behalf, subject to the roles allocated under the PDPA.
Some hosting, cloud, analytics, communication, or payment providers used by Listing SG may process data outside Singapore.
Where personal data is transferred overseas, Listing SG will take appropriate steps to ensure that the recipient provides a standard of protection comparable to that required by the PDPA.
Safeguards may include:
The laws of another country may allow governmental or regulatory access under circumstances that differ from Singapore law.
Singapore’s Transfer Limitation Obligation requires organizations transferring personal data overseas to provide protection comparable to the PDPA.
Listing SG will implement reasonable security arrangements appropriate to the nature of the information and the potential harm that could result from a breach.
Measures may include:
No website, storage system, or transmission method can be guaranteed to be completely secure.
Users are responsible for:
The PDPA requires reasonable security arrangements to prevent unauthorized access, collection, use, disclosure, copying, modification, disposal, and loss of storage media containing personal data.
Listing SG will maintain procedures for responding to suspected or confirmed personal data breaches.
We may:
A breach may be notifiable where it is likely to result in significant harm to affected individuals or is of a significant scale, as determined under Singapore law.
Notifications will be made within the periods required by the PDPA and applicable regulations.
Users should report suspected account compromise or unintended disclosure to our Data Protection Officer promptly. The PDPA contains specific assessment and notification duties for notifiable breaches.
Listing SG retains personal data only for as long as reasonably necessary for the original purpose or another permitted legal or business purpose.
Retention periods may depend on:
Examples include:
When personal data is no longer required, Listing SG may securely delete, destroy, anonymize, or de-identify it.
Singapore law does not prescribe one universal retention period for all personal data. Instead, organizations must stop retaining identifiable information when its purpose is no longer served and retention is no longer needed for legal or business purposes.
Closing an account or removing a listing does not necessarily result in immediate deletion of every related record.
After closure or removal:
Listing SG will not retain identifiable personal data for longer than reasonably necessary for an applicable legal or business purpose.
Listing SG will make reasonable efforts to ensure that personal data is accurate and complete where it is likely to:
Users and business representatives are responsible for:
We may request verification before making changes affecting ownership, security, payments, or control of an account or listing.
The PDPA contains an Accuracy Obligation where personal data is used for decisions affecting an individual or disclosed to another organisation.
Subject to exceptions under the PDPA, you may request:
Listing SG may request information required to verify:
We may charge a reasonable fee for an access request where permitted. Where a fee applies, we will provide a written estimate before processing the request.
We may decline, limit, or redact a response where permitted by law, including where disclosure could:
Where a valid correction is made, we may send the corrected information to organizations to which it was previously disclosed, where required by the PDPA.
Singapore’s current individual rights under the PDPA primarily include access and correction, subject to statutory exceptions.
You may withdraw consent for specified collection, use, or disclosure of personal data by giving reasonable notice.
Listing SG will:
The PDPA does not provide an unrestricted general right to erasure equivalent to the European Union’s “right to be forgotten”.
You may nevertheless request account closure or deletion of information that is no longer required. Listing SG may retain information where necessary for:
Singapore’s PDPA contains a framework for a Data Portability Obligation. However, the obligation will take effect only when the relevant regulations are issued and brought into force.
Until then, Listing SG does not represent data portability as a currently enforceable statutory right.
Where feasible, we may voluntarily provide certain account or listing information in an available format, subject to:
The inclusion of data portability in the Act should not be confused with its commencement as an active obligation.
You may ask Listing SG to stop using your personal data for direct marketing at any time.
You may do so by:
We may retain limited suppression information, such as your email address and opt-out status, to ensure that your preference continues to be respected.
Where Listing SG sends specified marketing messages to a Singapore telephone number, we will comply with applicable Do Not Call requirements. This may include:
The Do Not Call rules apply to specified marketing messages sent by voice call, text message, or fax to Singapore telephone numbers, subject to statutory exceptions.
Essential messages concerning an active listing, payment, account security, legal notice, or requested support are not treated as promotional messages merely because they are sent to a customer.
Listing SG may contain:
These providers may independently collect personal data or place cookies.
Listing SG does not control the privacy practices of independent third parties. You should review their privacy policies before providing personal data or using their services.
Listing SG may use automated tools to support:
Automated tools may affect how a listing is:
Listing SG does not ordinarily make decisions that produce significant legal or similarly significant effects solely through automated processing.
Where automated systems materially affect a listing or account, users may contact us to request review, subject to our Terms and Conditions and applicable law.
Listing SG is a general business directory and is not designed primarily for children.
Individuals under 13 should not create an account or submit personal data without the involvement of a parent or legal guardian.
If we become aware that a child’s personal data was collected inappropriately, we will review the information and take reasonable steps to remove or restrict it where required.
Listing SG will maintain policies and practices necessary to meet its responsibilities under the PDPA.
This may include:
Singapore organizations must designate at least one Data Protection Officer and publicly provide the officer’s business contact information.
Listing SG may update this Privacy Policy to reflect:
The revised policy will be published with an updated date.
Where a change materially affects how personal data is collected, used, or disclosed, Listing SG may provide additional notice through:
Where new consent is required, continued website use alone will not automatically be treated as consent.
This Privacy Policy may be provided in English and other languages.
Where translations are available, Listing SG will take reasonable steps to ensure that they communicate substantially the same information.
Unless otherwise stated, the English version will govern in the event of an inconsistency, subject to applicable Singapore law.
Questions, complaints, access requests, correction requests, consent withdrawals, and other privacy matters may be directed to:
General support: [email protected]
Mailing address:
Listing SG,
36 Carpenter Street,
Singapore 059915
Your request should include enough information for us to:
Listing SG may request additional verification to prevent unauthorised access, disclosure, deletion, or alteration of personal data.
Listing SG will handle personal-data enquiries and requests in accordance with Singapore’s Personal Data Protection Act 2012, its subsidiary legislation, and applicable guidance issued by the Personal Data Protection Commission.
Listing SG may collect your name, contact details, account information, business details, reviews, enquiries, and verification documents. We may also collect technical data such as your IP address, browser, device, pages visited, and search activity.
We use personal data to manage accounts, verify listings, moderate reviews, respond to enquiries, prevent misuse, and improve the website. Information is handled in accordance with Singapore’s Personal Data Protection Act 2012.
Yes. You may request access to personal data held by Listing SG or ask us to correct inaccurate information. We may require proof of identity or business authority before processing the request.
We may share limited data with trusted providers for hosting, analytics, email, payments, and technical support. Information may also be disclosed where required by Singapore law. Listing SG does not sell personal data as a core business activity.
We use reasonable safeguards such as HTTPS encryption, access controls, authentication, system monitoring, and regular maintenance. However, no online system can be guaranteed to be completely secure.
Yes. You may request access to personal data held by Listing SG or ask us to correct inaccurate information. We may require proof of identity or business authority before processing the request.
Yes. You may withdraw consent for specific uses of your personal data by contacting Listing SG. Withdrawing consent may affect access to certain account, listing, or verification features.
We retain personal data only for as long as needed to provide services, maintain records, resolve disputes, prevent misuse, or meet legal requirements. Data that is no longer required may be deleted or anonymised.
Some hosting, cloud, or service providers may operate outside Singapore. Where data is transferred overseas, Listing SG takes reasonable steps to ensure comparable protection under the PDPA.
Listing SG will investigate the breach, contain the incident, and reduce possible harm. Where required, we will notify the Personal Data Protection Commission and affected individuals.
You may contact Listing SG’s Data Protection Officer for access requests, corrections, consent withdrawal, complaints, or other privacy concerns.